Congratulations! You've finally decided to try a home based business! Whether you are starting your own business or have decided to be an affiliate marketer it is imperative that you have a functioning website. If you do not have a website that is generating sales then it is not functioning.Your website is the first contact a potential customer has with your business. In fact, it may be the only way they interacts with you through out their whole buying process. Therefore your site should have some sort of welcoming persona for your potential customer. The first impression of your site can make all the difference between a sale or not.
Think about it, a customer will try to guage what you and your business ethics are like based on the content and appearance of your website. You will want to present your site in the same professional and cordial manner you would if you were meeting them in person.
71% of people polled say they buy a product based on the site's credibility. If they do not feel your site is a legitimate business they will not even look at what you are offering them. We all know there are thousands of scams on the net already. Try to avoid making your site look like one as well. By making sure you have a site that is easy to navigate and a friendly appeal it will help to soothe a sensitive customer that is hesitant to purchase.
When it comes to the layout of your site remember the following:
Think about it, a customer will try to guage what you and your business ethics are like based on the content and appearance of your website. You will want to present your site in the same professional and cordial manner you would if you were meeting them in person.
71% of people polled say they buy a product based on the site's credibility. If they do not feel your site is a legitimate business they will not even look at what you are offering them. We all know there are thousands of scams on the net already. Try to avoid making your site look like one as well. By making sure you have a site that is easy to navigate and a friendly appeal it will help to soothe a sensitive customer that is hesitant to purchase.
When it comes to the layout of your site remember the following:
1.Keep it simple. The easier it is to navigate the better.
2. Keep the font clean and easy to read. Site Content must deliver its message in clear and concise manner.
3. Colors are important. The site should have a fresh, non-imposing look. For an idea of web safe colors you can visit here.
4. State your site objective in the top 600x600 pixels. (that is above the scroll area and visible when a potential customer first sees your site)
5. Stay away from hi-res images. Images and supporting files such as javascript and flash impact the time it takes to download your site on your customers browser. You may have an award winning image that you want to show the world, however, chances are if a potential customer has to wait longer than a minute for the page to load; they've probably already clicked out of your site.
All new businesses face a common challenge: no history or credibility with the customer. One way to increase the credibility of your site is to verify it. By having your site verified you are ensuring potential customers that what you are offering is legitimate and not only do you think so but a third party agrees.
Now that you have your website looking warm and inviting to your customers, you need to develop a course of action to lead them to your it. Remember, the function of your website is to generate sales. To increase sales, simply increase the percentage of targeted visitors to your site.
Look forward to my blog on tips to generating traffic to your site!
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