Twitter is free and generally easy to understand and use. It allows you 140 total characters to say what you want to say. There are ways to search keyterms and ways to amplify your tweets to gain followers. Some people found that downloading applications such as Tweetdeck or Snitter helps make tweeting even easier. There are also applications that allow users to tweet directly from their smart phone such as Twitterberry or Open Beak.
There are many ways that businesses could use Twitter to increase their branding, presence, and website performance. The following are all the ways you could use Twitter to benefit your online business:
1. Branding. Your business can benefit by emulating its persona to your Twitter followers. Chris Brogan says “Twitter is an appetizer for who you really are and what you really represent.” If you represent your business in a positive, influential, and knowledgeable way followers will be drawn to your persona.
2. Gaining Insight. Twitter gives you the option to reach out to the twitterverse and ask their opinion. You may be surprised to find what you thought your potential customers are interested in varies greatly with what they are actually interested in. This insight could make or break your business, products, or offers.
3. Networking. Find other people on twitter that may benefit you or your company. You can establish connections and relationships that can help your business in the future.
4. Generating Traffic. If you have quality tweets that are relative to your product, service or business, people will be interested and visit your site. This will help generate targeted traffic, also, if other tweeple find your tweet to be valuable they have the option of "retweeting" which will increase the reach of your tweet to their followers. It can be a spider effect which will increase your site traffic and increase your followers.
5. Staying current. Twitter statuses are updated in real time. It the first way I learned about Michael Jackson's death. Its a great way to hear about the latest news, especially if it relates to your product or business!
6. Prospecting. Twitter provides a useful way for you to connect with people outside of your circle. Like I mentioned before it also allows tweeple to retweet your tweets so more tweeple will see them. As long as you actively tweet valuable information you will continually increase the number of followers and your potential for business.
7. Communication. Use Twitter to communicate with employees or other business entrepreneurs that are in the same industry. You can use the Direct Message tool for sharing private information. You can tweet your employees about meetings, changes, new information, etc.
8. Promotions. Companies have begun offering exclusive discounts for their followers. As an added incentive, followers are encouraged to RT or retweet the promotion to further your reach. You can also use Twitter to notify customers about updated information or new products.
9. Timeline. Track your time spent by referencing the times you tweet. You can also tweet a link to your site and cross reference the time you tweeted it with the increase of traffic and sales to your site to see the correlation. If it is not as much as you would like you can modify your tweets to see what others respond better to.
10. Motivation. Publically tweet goals and successes to your followers, they will provide positive feedback that will help motivate you to reach and surpass them.
If you would like to learn more about effective techniques for tweeting check out: Paid for Tweetn
I look forward to hearing your insights, tips you've used, or other general comments on this post!
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